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Norfolk begins expanded recycling initiative in parts of city

Wearing T-shirts made of recycled materials, students from St. Helena Elementary attended the kickoff celebration for Norfolk’s expanded curbside recycling program Tuesday.
Wearing T-shirts made of recycled materials, students from St. Helena Elementary attended the kickoff celebration for Norfolk’s expanded curbside recycling program Tuesday. STEVE EARLEY /THE VIRGINIAN-PILOT.

By SCOTT HARPER, The Virginian-Pilot
© April 14, 2004 | Last updated 1:44 AM Apr. 14


NORFOLK — After years of waiting, the city on Tuesday christened an expanded curbside recycling program, one that promises more convenience for homeowners and should amass more goods and preserve landfill space, but is more expensive.

The enhanced system mirrors one launched in Virginia Beach in 1997 , with blue, 95-gallon , covered carts on wheels set out every other week. The containers accept more types of trash than the current format, from junk mail to cardboard boxes to computer paper.

Collection trucks with automated arms will haul tons of reusable goods to a private company, Tidewater Fibre Corp. of Chesapeake, for sorting and resale.

The Southeastern Public Service Authority , a regional waste agency, is spending an estimated $1 million to launch the initiative. It replaces a 14-year-old program of smaller, uncovered bins that have slowly lost favor with many in South Hampton Roads.

At a kickoff celebration Tuesday, which featured a jazz trio, political speeches and children in T-shirts made partly from recycled plastic, officials said the new program initially will affect about 15,000 homeowners in 28 neighborhoods.


Items that can be recycled through the expanded recycling program in parts of Norfolk and all of Franklin are: newspapers, junk mail, magazines, catalogs, flattened cardboard boxes, classroom and office paper, glass jars and bottles (clear, brown and green), plastic bottles, aluminum cans, foil and pie pans, steel and tin cans.

Items not accepted: household batteries, telephone books, Styrofoam blocks, window glass, drinking glasses, plastic bags, chipboard boxes (such as cereal and cracker boxes).

For information about when your Norfolk community is to start expanded curbside recycling, call the Norfolk Environmental Commission, 441-1347, or visit the following Web site: www.norfolk.gov/PublicWorks/waste.asp

More: Recyling do's and don'ts in Hampton Roads

Upcoming: Local Earth Day events

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Residents of the Berkley and Campostella, communities, just south of the Elizabeth River in Norfolk, were the first to have their carts emptied Tuesday morning.

In recent years, only about 5 percent of households in Berkley regularly recycled, according to SPSA, giving it one of the lowest participation rates in the city.

On Tuesday, several residents out walking or sitting on front porches said they did not know about the new program or how it worked. Others were reading how-to pamphlets distributed last week with the blue carts.

“It’ll probably take a while to get used to,” said Edward E. Peele , a lifelong Norfolk resident who lives across from the Berkley Community Center. “It’ll save some space in my trash can, I bet.”

More homes in more neighborhoods will be added to the program in phases – this summer , in January 2005 , and lastly in June 2005 – until about 57,000 households across the city will be served by what officials have dubbed “The Big Easy.”

“This program is going to be a major change for Hampton Roads, particularly Norfolk,” said John Deuel , Norfolk’s recycling coordinator, wearing Mardi Gras beads and a broad smile at the event Tuesday.

Automated recycling began last week to the west in Franklin, where all 3,300 single-family homes in the city switched to the blue carts.

At the same time, though, recycling with SPSA has been dropped in Portsmouth and Isle of Wight County, with both citing high expense and low participation.

Meanwhile, Chesapeake, Suffolk, Smithfield and Southampton County have decided to stick with the existing recycling service.

Localities staying with the old program will pay $1.25 per month per home beginning July 1 . Those upgrading will pay $3.01 per home. Portsmouth continues to assess a monthly recycling fee, though it no longer offers the service.

SPSA officials hope the new carts double participation rates, as they did in Virginia Beach, which now boasts some of the highest recycling rates in the state, at about 75 percent on average.

In Franklin, though, the number of households that recycled actually decreased the first day of cart collections, last Thursday . Officials explained that the regular curbside schedule was changed for the special occasion, which may have confused some residents.

“It takes a couple rotations for things to get going,” said SPSA’s recycling director, Debra Devine . She should know, having ushered in automated recycling in Virginia Beach in 1997, before being hired by the regional waste agency.


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